Frequently Asked Questions

How does it work?


The Shibumi Shade canopy is designed to float effortlessly on the ocean breeze. As little as 3 mph of wind is all it takes to keep the canopy floating comfortably.


Because the canopy has no rigid structure, the Shibumi Shade cannot fly away in a strong gust, or tumble down the beach.

*Pro tip - check the current wind conditions at your beach, and view wind forecasts anywhere in the world here:

What are the Care Instructions?

  • In general, before storing your Shibumi Shade, brush as much sand as possible off of the poles and the canopy.
  • When you get home, in your yard for example, take the poles out and brush off sand, and lightly tap the pole segments so that any sand inside them can fall out.
  • Occasionally give the poles a light rinse in fresh water, but allow them to dry out completely before storing them again.
  • A yard is a great place to take out the canopy to shake it out so that excess sand can fall off. It won't take long for the canopy fabric to dry, so just let it air out a bit, and as it dries, the sand will tend to come off more easily.
  • Sand will brush off of the carrying bag easily, so flip the bag completely inside-out and back again and shake out all the excess sand.
  • Once you’ve removed as much sand as possible and the canopy has dried out, then just stuff the canopy back in to the bag like normal, and re-insert the poles in to the pole sleeve.
  • We recommend storing your Shibumi Shade somewhere that is relatively climate controlled so that it's not too hot and not too damp. A garage may work just fine (if it's dry), but the trunk of your car, for example, would probably not be good!

What if there's no wind?

The Shibumi Shade needs a breeze in order to work properly! We find that most beaches get a sufficient (2-5 mph) and consistent breeze probably more than 90% of the time.

However, there are times at the beach when the wind just simply won't cooperate, and that can make Shibumi Shade use difficult. For example, earlier in the day, before the air temperature has had a chance to warm up enough to drive a good breeze, the wind may be too light for ideal use. However, most typical days at the beach are sufficiently windy, particularly by the afternoon.

What if it's really windy?

Unlike other common tents and umbrellas, the Shibumi Shade cannot catch the wind and blow down the beach. This makes the Shibumi Shade a safer shade option. However, prolonged exposure to high wind conditions may damage the back seam that flaps in the wind.

We're working hard to make Shibumi Shades more indestructible every year, but we also understand that there may be physical limitations to the material flapping in the wind. In general, it will be best practice to limit exposing your Shibumi Shade to winds that are greater than 15-20+ mph on the beach.

If it's too windy to be comfortable on the beach, we recommend packing up and calling it a day. Fortunately, your Shibumi Shade can be packed up again in a matter of minutes!

The good news is, even if the back corner or seams are damaged, the Shibumi Shade will still do a great job of providing shade. In many cases, one of our free repair kits will make things good as new.

Does it make a "flapping" sound?

Under typical conditions (winds between 2 and 12 mph), the Shibumi Shade does flap in the breeze, but we find that the noise it creates is very faint or not noticeable. In fact, most folks tell us the sound has a calming effect, with the white noise helping them to relax or nod off.

At higher wind speeds (15-20+ mph), the flapping sound is noticeable, and may even be too loud if you are particularly noise sensitive. Extra loud flapping may be an indication that it's time to pack up your Shibumi Shade for the day. In these conditions, normal umbrellas and tents will have reached their limits, but fortunately, your Shibumi Shade won't go tumbling down the beach.

Can I set it up by myself?

Definitely. Set-up is easy, and only takes a few minutes.

What level of sun protection does it provide?

The Shibumi Shade canopy is tested to block 97% of harmful rays, which translates to UPF 30 sun protection. However, the beach is an incredibly "reflective" environment. This means that sun rays are constantly bouncing off of the sand, the water, the houses, other people - and even if you're in the "shade" you will still be bombarded with UV light.
Although the shade does provide some protection and a cool place to hang out, we would strongly suggest always wearing a high SPF sunscreen out on the beach!

How many people will it accommodate?

The Shibumi Shade will easily accommodate 6 adults sitting comfortably side by side in the shade, with room leftover for bags, coolers, beach gear, etc!

The brand-new Shibumi Shade Mini is best for small groups (1-3 people), and provides about half of the shaded area of the original Shibumi Shade.

Is there a Warranty?

When you buy a Shibumi Shade from us, your satisfaction is 100% guaranteed!

If you're not satisfied, no worries! Please let us know so that we can make it right. We'll be glad to provide Free Repair Kits for small nicks and tears, and poles can be easily swapped out.

We’re dedicated to making the world's best beach shade from the highest quality materials, and our number one priority is simply that you love your Shibumi Shade. If anything goes wrong, please let us know - we'll be glad to help!

Will the Shibumi Shade come in other sizes?

In addition to the original Shibumi Shade, we now offer the brand-new Shibumi Shade Mini! Compared to the original that provides about 150 sqft of shade, the Mini provides about 75 sqft of shade.

Will the Shibumi Shade come in other colors?

From the beginning, all Shibumi Shades have come only in our classic blue and teal colors. When you see our blue and teal colors on a beach shade, you’ll know it’s a genuine Shibumi Shade. We love the way these colors complement the colors of the ocean.

Where are Shibumi Shades NOT allowed?

To our knowledge, Shibumi Shades are allowed on every beach in the United States except Myrtle and North Myrtle Beach, SC and Rehoboth and Bethany Beach, DE.

  • Myrtle and North Myrtle Beach, SC allow only traditional umbrellas between Memorial Day and Labor Day. (Shibumi Shades are allowed only in the off-season, between Labor Day and Memorial Day).
  • Rehoboth and Bethany Beach, DE allow only traditional umbrellas year round.

Why these rules are in place

Our understanding is that these towns created their beach shade rules long ago (before Shibumi Shade) primarily to prohibit “tailgate” tents, because they:

  • Blow away and can injure beachgoers due to their rigid structure
  • Are left on the beach when they break, which is costly to the town to collect and dispose of the mangled remains
  • Can block access to the water's edge because they are often heavily anchored and connected together, which makes them difficult to move and can interfere with public safety

Shibumi Shade smartly solves these problems

Shibumi Shade smartly solves all of these problems because it cannot blow away and tumble down the beach, is virtually indestructible in the wind, does not block access to the water's edge, and can be moved in a matter of seconds. Myrtle and North Myrtle Beach, SC and Rehoboth and Bethany Beach, DE decision makers can make the beach safer by allowing beachgoers to use Shibumi Shade.

Make your voice heard

If you want to use your Shibumi Shade in one of these beach towns this summer, please use the links below to call and email the decision makers in these towns to ask them to please allow Shibumi Shade. If you are able, speaking in support of Shibumi Shade at council meetings and starting/ signing petitions is also helpful:

What does the name "Shibumi" mean?

“Shibumi” is a design concept defined by effortless perfection. We feel this description fits perfectly with what we hoped to achieve with the Shibumi Shade - a distinctive design that works effortlessly with the wind to create the perfect beach shade.

Shibumi also represents a common thread for the three of us, as it happens to be the name of the small apartment complex each of us lived in during our years in Chapel Hill while attending UNC (Dane & Alex '09, Scott '12).