The Community Marketing Manager will report to the Chief Marketing Officer and work closely with the broader organization to lead Shibumi’s regional marketing program, Regional Activation (putting “toes in the sand” on beaches across the US). The Community Marketing Manager will lead a team of full-time and part-time employees based in our strategic markets, helping grow Shibumi’s sales and awareness through grassroots strategic partnerships, events, product gifting, and guerrilla marketing.
The Community Marketing Manager will report to the Chief Marketing Officer and work closely with the broader organization to lead Shibumi’s regional marketing program, Regional Activation (putting “toes in the sand” on beaches across the US). The Community Marketing Manager will lead a team of full-time and part-time employees based in our strategic markets, helping grow Shibumi’s sales and awareness through grassroots strategic partnerships, events, product gifting, and guerrilla marketing.
- Lead team of ~40 part-time Community Managers and Brand Ambassadors, as well as one full-time Regional Marketing Coordinator, to grow Shibumi’s sales and awareness in strategic markets
- Identify, vet, negotiate, plan, and execute various activations including event integrations, brand-owned events, partnerships and guerilla beach setups at the local level
- Conduct market research, leveraging Community Managers and Brand Ambassadors, to identify local influential businesses and influencers as well as beachgoer habits and demographics
- Build relationships with key stakeholders in strategic markets, including chambers of commerce, tourism boards and local businesses
- Leverage Community Managers to drive online engagement in strategic markets via Facebook groups and other online communities.
- Review and approve Community Manager and Brand Ambassador hours and expenses on a bi-weekly basis; keep them engaged and productive team members
- Own Regional Activation budget, regularly communicating with VP of Finance to ensure spend is on-track and being deployed effectively
- Run hiring processes for additional Community Managers and Brand Ambassadors as necessary
- Collaborate cross-functionally with Social Media, Design and Integrated Marketing to amplify impact of Regional Activation initiatives
- Shoot photography, film videos and content as directed by the Social Media team to be shared on in-house channels.
- Partner with other departments such as Wholesale Department and Product Department to support their departmental goals as needed
The Ideal Candidate Possesses:
- Minimum of 3-4 years work experience in consumer products marketing; prior experience in community marketing is a plus
- Exceptional people management skills; understands how to motivate teams while maintaining a sense of humility
- Strong communicator with the ability to manage numerous projects at once across a wide range of subjects and geographies
- Excellent capital allocator; strong judgment when picking where to spend budget
- Scrapy mindset; ability to often drive >80% of the impact for <20% of the cost
- Exceptional critical thinking skills, being able to solve problems with logical reasoning
- Incredibly organized with impeccable attention to detail
- Ability to travel as required (up to 2-3 trips per month during peak season/summer months)
- Content creation experience a plus
- Fully Remote
- Competitive Salary
- Benefits
