All day, any day. Pick your spot and set up shop with the Shibumi Park Vista.
For a long time, off beach shade has meant choosing your struggle. Haul a bulky pop up tent across a field. Wrestle it into place. Or bring an umbrella and spend the day chasing a moving patch of shade. Neither felt very inspired.
So we asked a different question.
What if shade for parks, sidelines and backyard hangs could feel effortless?
That question became Park Vista, our newest patent pending design and a whole new take on portable shade.
We sat down with Tyler Westbroek, Director of Innovation, to talk about what sparked it, what makes it different, and why the best innovations often begin with everyday annoyances.
Q: What problem were you trying to solve with Park Vista?
Tyler: Honestly, the category felt stuck. You had giant pop up tents that are heavy and cumbersome. Or umbrellas that are easy to carry but offer limited coverage. It felt like people had been settling for compromises. We kept coming back to this idea that shade should show up for everyday life a little better.
Lighter. Smarter. Easier. That became the brief.
Q: At what point did you realize this was more than just another shade product?
Tyler: Pretty early. We were not trying to make a better tent. We were rethinking the whole experience.
Once concepts like the foot press anchoring system, adjustable canopy tension and modular zip together design started coming together, it felt bigger.
Less product improvement. More category rethink. That was exciting.
Q: What feature are you most proud of?
Tyler: Probably how intuitive it feels. Great design often looks obvious in hindsight, but getting there rarely is. I also love the modularity. Six Vistas together weigh less than many single 10x10s, yet can shade an entire sideline. That feels like a real unlock.
And it’s personal for me. I grew up around sports and know the sideline struggle well. The collapsing tents. The wrestling matches. The giant roller bags. Now as a parent, I’m living it again. Designing something that makes those long game days easier felt really meaningful.
Q: Shibumi tends to obsess over portability. How much did weight matter?
Tyler: A lot. Traditional pop ups can weigh 30 to 50 pounds. That alone changes whether people even bring them. We wanted Vista to be something you toss in the trunk without thinking twice. Under 5 pounds changes the relationship entirely. When gear feels easy, you use it more. Simple as that.
Q: What makes Vista feel unmistakably Shibumi?
Tyler: It solves a frustrating problem in a surprisingly elegant way. That has always been part of our DNA.mWe did it at the beach. Now we are doing it inland. There is a thread of simplicity and thoughtful performance through all of it. That feels very Shibumi.
Q: Who were you designing this for?
Tyler: People living real life outside. Parents on the sidelines. Friends gathering in the park. Backyard hangs that turn into dinner. Playground afternoons. Lake days. All those ordinary moments that end up being the good stuff. That was the inspiration.
Q: What surprised you most while developing it?
Tyler: How many assumptions in the category were worth challenging. Why does portable shade have to be heavy? Why does setup have to feel like a chore? Why has everyone accepted that? Usually those questions lead somewhere interesting.
