Marketing Manager

Apply Here or send your resume and cover letter to jobs@shibumishade.com with the subject line "Marketing Manager"

Location

Remote 

Reports To:

Director of Integrated Marketing

About the Role

Shibumi is looking for a Marketing Manager to oversee and execute key initiatives that bring our brand to life across multiple channels. This role requires a highly organized and collaborative marketer who thrives in a fast-paced environment and can manage projects across digital marketing, wholesale, influencer partnerships, PR, and affiliate programs. You will serve as a central point of coordination, ensuring that campaigns are delivered on time, on budget, and to the highest standard.

Key Responsibilities

  • Project Management

    • Manage marketing initiatives across digital, wholesale, influencer, PR, and affiliate channels.

    • Coordinate project timelines, deliverables, and cross-functional approvals to ensure seamless execution.

    • Coordinate with marketing and product teams to create assets for new products (packaging, inserts etc.) 

    • Collaborate with the marketing team to manage and produce photo and video shoots.

    • Track and report on campaign performance, providing actionable insights to optimize future initiatives.

  • Cross-Functional Collaboration

    • Partner closely with the marketing team, creative team, product team, and external partners to deliver integrated campaigns.

    • Manage relationships with agency partners, vendors, and freelancers as needed.

    • Support communication between stakeholders to align marketing priorities and resources.

  • Process & Organization

    • Own project management tools (Trello, Google Suite, Figma) to keep workflows efficient and transparent.

    • Help establish and refine marketing processes to streamline operations and ensure scalability.

What We’re Looking For

  • 4–6 years of marketing experience, ideally within consumer products, retail, or lifestyle brands.

  • Curious, innovative, and endlessly inspired by consumers and culture.

  • Exceptional organizational and project management skills, with the ability to manage multiple initiatives simultaneously in a dynamic environment.

  • Strong communication and interpersonal skills; able to effectively partner with both internal teams and external stakeholders.

  • Analytical mindset with the ability to assess performance data and turn insights into action.

  • Comfortable using project management and collaboration tools such as Trello, Google Suite, and Figma.

  • Proficiency in leveraging AI tools for creative and operational tasks

  • Self-starter with a proactive, solutions-oriented approach and a keen attention to detail.

  • Skilled in crafting compelling copy and building narratives that engage and inspire audiences.

  • Ability to excel in a dynamic startup environment, balancing autonomy with strong collaboration across teams.

  • Proven flexibility and composure in managing quick-turn projects while maintaining attention to detail.

Why Join Shibumi?

At Shibumi, we’re more than just products—we’re about creating moments of connection. As our Marketing Manager, you’ll play a central role in shaping how our customers experience our brand and help bring our story to life on and off the beach.

About Shibumi Shade

Shibumi is a rapidly growing outdoor lifestyle brand based in Raleigh, NC. Founded by two brothers and their best friend in 2016, the Shibumi Shade changed how people experience the beach by working with the wind, not against it. The classic Shibumi Shade is now the most popular beach shade on the East and Gulf Coasts, gaining popularity for being portable, easy to set-up, and for providing enough shade for 6 people to sit comfortably. In 2022, Shibumi launched its second product, the Shibumi Shade Mini, ideal for small groups and traveling to any beach in the world. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Apply on LinkedIn or send your resume and cover letter to jobs@shibumishade.com with the subject line "Marketing Manager"