To apply please email your resume and an introduction to jobs@shibumishade.com with the job title as the subject line
Chief Of Staff - Product, Marketing & Wholesale
Shibumi is a fast-growing outdoor lifestyle brand in Raleigh, NC. In 2016, two brothers and their best friend — stuck with beach setup duty on every family vacation and fed up with the shades on the market — built a better one. The Shibumi Shade works with the wind instead of against it: light, quick to set up, hard to break. It now has a cult following from Emerald Isle to Santa Monica and from Cape Cod to Oahu. Our 2025 Beach Chair became an instant best-seller, winning awards from NY Times Wirecutter, Forbes, Dwell, and the Daily Mail. We sell direct-to-consumer and through premium local retailers.
The Role
The Chief of Staff – Product, Marketing, and Wholesale is the CEO’s strategic and execution partner across these three disciplines, working alongside three of our most senior leaders. You’ll move between long-term strategy, consumer research, and hands-on project execution — often in the same day. You’ll be a member of the Leadership Team and have a counterpart who manages Operations, Finance, Logistics, and E-Commerce.
What You’ll Own
• Consumer insight. Design and run the research — surveys, focus groups, concept and product testing, pricing, segmentation — that tells us who our customer is, what they want, what our products need to deliver, and how they respond to our creative.
• Commercial analysis. Build the business cases behind new products, line extensions, pricing, and positioning. Set KPIs before we invest and measure honestly afterward, separating correlation from causation in what’s actually driving performance.
• Product decisions. Define the criteria for Gate and Go/No-Go meetings, bring the analysis that makes those calls clear. Run the process for the company: work with product leadership, marketing, to ensure that all products are developed timely, decisions are made early, and we have the right data and insights to support our innovation plans.
• Marketing accountability. Build protocols to assess and grade the return on top-of-funnel initiatives and partnerships; maintain the integrated marketing calendar and ongoing budget visibility, and surface bottlenecks and slipping deadlines early.
• Whatever matters most. Special projects for the CEO, plus stepping into high-priority work that needs more analytical or execution horsepower.
What We’re Looking For
• 4+ years in management consulting, corporate or growth strategy, or a highly analytical operating role — consumer products, DTC, or retail strongly preferred• Ability to blend data analytics with intuitive human insight.
• Structures ambiguous problems independently, builds the model, and lands on a recommendation
• Fluency in how brand, product, pricing, distribution, and financial performance connect
• Cross-functional project leadership, including the comfort to hold senior leaders to timelines and budgets while keeping those relationships strong
• Writes and speaks clearly enough to make complicated analysis simple
• High ownership and a bias toward action — drives solutions through completion rather than handing off problems
• Thrives somewhere fast-paced and scrappy, where roles don’t stay inside neat lines
• Complete discretion with confidential information
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
