The Shibumi Shade does need wind in order to work properly! Just 2-3 mph of breeze is all Shibumi needs, and most beaches will have a sufficient breeze more than 90% of the time. Sometimes, the wind at the beach may simply not cooperate, and that makes Shibumi Shade use difficult.  Normally the wind blows from the water to the land (called a sea breeze), and the wind is very consistent in speed and direction. Here's a video showing Shibumi Shades in normal wind conditions on the beach. Occasionally the wind blows from the land to the water (called a land breeze), and the wind is less consistent in speed and direction. On these rare days (usually there's a storm front or pressure system in the area), there's nothing you can do except wait for the winds to return to normal It's also worth noting that earlier in the day, before the air temperature has had a chance to warm up enough to drive a good breeze, the wind may be too light for ideal use. However, most sunny days at the beach are sufficiently windy, particularly by the afternoon. Before heading out to the beach, check the wind speed and direction using this great website (they also have a free smartphone app) called windfinder.com to make sure that the conditions are optimal for Shibumi Shade.

Definitely! Shibumi Shade was designed to be easily set up by one person in less than 3 minutes.

The Shibumi Shade will easily accommodate a group of 6 sitting comfortably side by side in the shade, with room leftover for bags, coolers, beach gear, etc! The new Shibumi Shade Mini is best for small groups (1-2 people) and great for air travel, fitting perfectly in a carry-on suitcase.

When you buy a Shibumi Shade from us, your satisfaction is 100% guaranteed! If you're not satisfied, no worries! Please let us know so that we can make it right. We'll be glad to provide Free Repair Kits for small nicks and tears, and poles can be easily swapped out. We’re dedicated to making the world's best beach shade from the highest quality materials, and our number one priority is simply that you love your Shibumi Shade. If anything goes wrong, please let us know - we'll be glad to help!

Both the Shibumi Shade and Shibumi Shade Mini are currently only offered in our signature blue and teal colors. We love the way these colors complement the colors in the ocean. When you see our signature blue and teal colors on the beach, you'll also know it's a genuine Shibumi Shade.

To our knowledge, Shibumi Shades are allowed on every beach in the United States except 2 beach areas: the Grand Strand (Myrtle Beach, North Myrtle Beach, and Horry County, SC and Rehoboth/ Bethany Beach, DE. Myrtle Beach and North Myrtle Beach allow only traditional umbrellas between Memorial Day and Labor Day. (Shibumi Shades are allowed after Labor Day). Horry County, SC allows only traditional umbrellas year round. Rehoboth and Bethany Beach, DE allow only traditional umbrellas year round.

Shibumi is a design concept meaning “effortless perfection,” and it’s not only our namesake, but a concept we’re constantly inspired by. So, when we noticed poorly designed products cluttering our perfect beach moments, making our time and space together anything but effortless, we set out to change that. We create products that work with the world around us, instead of competing against it - bringing a beachside sensibility that’s all about ease.